ELI LILLY & COMPANY (LLY-NYSE): Technical Viewpoint: From a low of $60.34 on Oct 22, 2003 prices rallied, reaching a high of $67.90 on Oct 30, 2003. A decline saw prices pull back, reaching a low of $64.54 on Nov 12, 2003. Another rally saw prices penetrate resistance, closing 11/13/03 at $69.05. Technicals: MACD-Histogram (MACD-H): A Buy Alert! was given on Oct 23, 2003 when the Histogram crossed the "0" line to the upside. Support: Remains at $65.00. Resistance: Is at $70.44. Point & Figure: Reversed to the upside on Nov 13, 2003. A P&F upside reversal takes place at $68.00. Summary: Technical indicators have turned bullish. BUY! ELI LILLY & COMPANY (LLY-NYSE) @ $69.63 Stop: Use a protective stop of $67.13. ELI LILLY & COMPANY is currently trading @ $69.05 plus $2.86 on Nov 13, 2003. Price Objective: $89.00. Risk/Reward: $2.50 VS. $19.38. Today's Risk Reward Ratio: 8:1